Our Marketing Plan
Our specialty is to assist our sellers in maximizing their home sales potential in the current market conditions. If you are considering marketing your home, please consider the following facts:
EXPERIENCE: WE KNOW PALMIA
Our superior knowledge of the lifestyle, amenities and home plans benefits you. Nick Nicholson is a Palmia resident. Sandra Pierce’s input influenced the design of several of Palmia’s most popular plans. Palmia is a unique community. Expertise in marketing Palmia homes is a very important consideration. Our Principals, Nick Nicholson and Sandra Pierce, are both Licensed Real Estate Brokers. Both have achieved the prestigious Senior Housing Marketing Specialist designation from the Senior Council of the National Association of Home Builders. Nick has earned an MBA degree from Pepperdine University Graziadio School of Business and Management.
MARKETING YOUR PALMIA HOME FOR TOP DOLLAR. The challenge in today’s market is to establish a listing price for your home that reflects the full value of the location, floorplan, upgrades, condition and other qualities in view of the current Palmia real estate market. We call this the “best price” for your home. Palmia is a unique community and it requires special knowledge and expertise to help you achieve the highest value rather than just a “quick sale” return from your home sale. Buyers pay for the value they perceive in a home. We demonstrate this through superior marketing & presentation skills: The following are just a few of the reasons why it pays to list with Palmia Resales:
PRIVATE INTEREST LIST We maintain a Private Interest List of senior buyers interested in purchasing a Palmia Home. Our buyers find us through two major sources: The Internet (Palmia.com) and referrals from friends.
INDEPENDENT BROKERAGE Palmia Resales is an independent brokerage company. Our ability to concentrate on serving Palmia residents saves you money and time.
VARIABLE COMMISSION 4% total commission if Palmia Resales represents both parties in a transaction. 5% total commission if sold through cooperating broker.*
INTERNET MARKETING: We are a strong believer in internet marketing. Seniors are the fastest growing segment of internet users Our Website www.Palmia.com is designed to tap into this market and is at the center of our marketing program. It attracts over 3000 visitors per month. Your listing will be prominently featured on our home page. Additionally, your home will have it’s own individual web site. Each listing receives an on line narrated video tour. Additionally, We also place your home on nationally recognized high traffic web portals such as Realtor.com
INDIVIDUAL HOME WEB PAGE. Your home receives it’s own web page in addition to it’s featured status on Palmia.com
MULTIPLE LISTING Your home is immediately posted to Southern California MLS, with a full description including photos and a narrated video tour.
CUSTOM VIDEO TOURS Each Palmia Resales listing is the star of it’s own video tour. We personally photograph your home with our digital camera. We highlight the Palmia lifestyle and the outstanding features of your home. CLICK HERE FOR A SAMPLE VIDEO TOUR: COURTS PLAN 3
CUSTOMIZED PROPERTY FLYER Your home is represented by our high quality laser printed color brochures. A floorplan of your home plan is attached Attractive and informative flyers are one of the most important factors in presenting your home. They form an impression of your home that buyers take with them. Our familiarity with all Palmia plans enables us to creat a flyer specifically designed to highlight the features of each individual home. Each flyer includes color pictures of your home's exterior and interior, an accurate description of your homes features and amenities and a floorplan. We know the Palmia community and homes.
EMAIL MARKETING We send out an email flyer to over 17,000 Orange County Agents
ARE YOU READY TO GET STARTED?
For a free no pressure, no obligation Market Analysis of your home or call Nick Nicholson at (cell) (949) 246-7751. Let us show you how our expertise and experience can work for you.
Click here to request a list of homes currently for sale in Palmia
Click here to download "Preparing Your Home for Sale" guide.*
GUIDELINES FOR CHOOSING YOUR PALMIA REALTOR
Over the years, many Palmia residents, their families or others providing assistance have called on us when a lifestyle change or passing involves marketing their Palmia home. We have developed a wide range of resources to assist our clients in real estate marketing matters. In many cases, we worked with them when they purchased their Palmia home as a new home or resale.
Our principals have assisted sellers and/or buyers in over 400 transactions in Palmia. Marketing homes in senior communities is a specialty requiring both training and experience. Nick Nicholson and Sandra Pierce have been involved in the marketing of homes to seniors for over over 30 years each. They have served Palmia since it's beginning in 1989 both as Sales Managers for the original developer and as resale specialists. Nick Nicholson is a Palmia resident. Our superior knowledge of the lifestyle, amenities and home plans benefits you.
CHECK OUT WHAT SELLERS ARE SAYING ABOUT US : CLICK HERE
ADDITIONAL.SERVICES We can provide you with referrals to independent home service providers. Among these are